Fox Flannel

The Merchant Fox is the retail arm of Fox Brothers & Co. Launched in November 2011, The Merchant Fox offers a broad range of stylish gentlemen’s accessories, interior pieces and bespoke services.

Located in the old Counting House of Fox Brothers’ mill, in Wellington, Somerset, across the road from the repetitive chug of the looms, the luxury products sit alongside Fox Brothers’ extensive archive and collection of historic artefacts.

We appreciate world-class, timeless design and the creation of beautiful, remarkable things, including our hand worked cloth. By luxury we mean truly beautiful things that have a rich provenance whether it be the maker or the material used. Our customers like to know they have something special, something rare in their possession. Our range offers our customers the opportunity to acquire products that are made with the utmost care and that will last for generations - creating the heirlooms of the future.

∼ Shop at The Merchant Fox ∼

Bespoke Tailor - Mr Brian Smith

Mr Smith is the Fox Brothers’ in-house tailor whose particular style is soft tailoring and whose work is instantly recognisable by its high standard. Brian has recently been rated as one of the top tailors in the world. Choose from world renowned Fox Brothers’ Luxury Flannel as well as viewing limited edition cloth including Michael Alden’s London Lounge collection ‘proper cloth’ and from September 2013 Fox’s British Khakee 100% cotton collection.

An appointment can be arranged in the West End of London or in Somerset at Fox Brothers’ mill. The latter can have cloth selected literally straight from the looms.

Brian is available in London on a Thursday and in Somerset on Fridays and Saturdays.

Initial consultation involves selecting a cloth, discussing style of suit with the first measurements being taken. For the first suit or jacket there will be two further fittings. This bespoke experience will take 10 to 12 weeks.

To make an appointment please contact enquiries@themerchantfox.co.uk