Fox Bulletin

Welcome to the home of Fox Brothers' Cloth

FOX BULLETIN

The Fox Bulletin is a series of captivating articles drawing on Fox Brothers' newest cloth collections, insider knowledge, swatch focus write-ups, tailoring industry news, and other information highlighting any forthcoming fashion exhibitions and more.

Pedder Arcade : Pop-Up Launch Party

Come and visit Fox Brothers & The Merchant Fox at Pedder Arcade. A haven of opulence and refinement, nestled inside the Pedder Building in Hong...

The Fox Bulletin : More News Coming Soon!

Keep informed of all the latest developments within The Fox Bulletin. News articles released sporadically throughout the year on all things Fox.

Welcome : The New Home of Fox Flannel

A warm welcome to the brand-new home of Fox flannel. A new shop and interactive website dedicated to Fox Brothers' prestigious cloth.

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Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, in order to create the very finest fabrics.

Fox Design Lab

TODAY

To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.

PROUDLY CELEBRATING
250 YEARS

2022

Fox Brothers' worked on a special collaboration project with Nike and release a limited-edition pair of trainers. This started further ventures with other well-known brands.

limited-edition
Nike trainers

2014

The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.

The Merchant Fox launched

2012

Fox Brothers' received the prestigious Queens Award which is presented to British businesses for outstanding achievement in their field. Fox Brothers later went on to win the award for a second time in 2006 for the marketing of lightweight flannel.

proudly received The Queen’s Award

1966

The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.

Fox introduce
khaki dye

1900

During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.

Over 5,000
Employees

1890

Thomas Fox’s plans came to fruition with the completion of Tonedale House. This move saw the Fox family construct a Palladian Villa adjacent to their relocated mill which was perfectly situated next to the river Tone.

Tonedale House
was completed

1807

As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.

Fox is formed

1772

The very first traces of our woollen business can be traced back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.

Were Company
Trademarked

1680