Welcome to the home of Fox Brothers' Cloth

03, July, 2023

Latest Collections : 1772 Flannel & Classic Flannel

Proudly introducing two new cloth collections, 1772 Flannel and a revitalised version of Fox Classic Flannel.

1772 Flannel

Since 1772, Fox Brothers has produced some of the finest woollen and worsted fabrics. To commemorate this milestone, we are proud to present the '1772 Flannel' collection.

Join us in celebrating our history and future, with this new quality of flannel. Launched as part of our 250th year anniversary, fittingly alongside 'Wool Month', The Campaign for Wool's annual awareness event.

This bunch is the utmost in luxury, the handle is very soft, a result of intimately blended fine Merino lambswool and cashmere, combined with the expert finish of Fox flannel.

A collection woven with SustainaWool certified fibre, embracing the natural characteristics and resourcefulness of wool.

Swatches and cut lengths available now.

Weight: 400/430g, 14/15oz
Material: 90% Merino Lambswool, 10% Cashmere

New Classic Flannel

Flannel has been developed over 250 years by Fox Brothers 1772, in Somerset, England. Known for its unique hand feel and instantly recognisable depth of colour and warm hues.

Our updated 'Classic Flannel' collection, incorporates rich melange shades in both plain and classic patterns. As worn by generations of Hollywood actors, statesmen and connoisseurs of fine cloth around the world.

Woven without compromise, using the finest raw materials.

Sample swatches and cut lengths now available.

Weight: 370-400g, - 13/14oz and 400/430g, 14/15oz
Material: 100% Superfine Merino

Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, in order to create the very finest fabrics.

Fox Design Lab

TODAY

To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.

PROUDLY CELEBRATING
250 YEARS

2022

Fox Brothers' worked on a special collaboration project with Nike and release a limited-edition pair of trainers. This started further ventures with other well-known brands.

limited-edition
Nike trainers

2014

The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.

The Merchant Fox launched

2012

Fox Brothers' received the prestigious Queens Award which is presented to British businesses for outstanding achievement in their field. Fox Brothers later went on to win the award for a second time in 2006 for the marketing of lightweight flannel.

proudly received The Queen’s Award

1966

The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.

Fox introduce
khaki dye

1900

During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.

Over 5,000
Employees

1890

Thomas Fox’s plans came to fruition with the completion of Tonedale House. This move saw the Fox family construct a Palladian Villa adjacent to their relocated mill which was perfectly situated next to the river Tone.

Tonedale House
was completed

1807

As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.

Fox is formed

1772

The very first traces of our woollen business can be traced back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.

Were Company
Trademarked

1680