Playful Geometry, combing shades and hues in the warp and weft to create a multitude of scale.
Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, in order to create the very finest fabrics.
Fox Design Lab
To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.
PROUDLY CELEBRATING 250 YEARS
Fox Brothers' worked on a special collaboration project with Nike and release a limited-edition pair of trainers. This started further ventures with other well-known brands.
limited-edition Nike trainers
The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.
The Merchant Fox launched
Fox Brothers' received the prestigious Queens Award which is presented to British businesses for outstanding achievement in their field. Fox Brothers later went on to win the award for a second time in 2006 for the marketing of lightweight flannel.
proudly received The Queen’s Award
The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.
Fox introduce khaki dye
During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.
Over 5,000 Employees
Thomas Fox’s plans came to fruition with the completion of Tonedale House. This move saw the Fox family construct a Palladian Villa adjacent to their relocated mill which was perfectly situated next to the river Tone.
Tonedale House was completed
As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.
Fox is formed
The very first traces of our woollen business can be traced back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.
Were Company Trademarked