HERITAGE
Fox Design Lab
Today
Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combing traditional manufacturing processes with state-of-the-art design and technology, in order to create the very finest fabrics.
Proudly celebrating 250 years
2022
To commemorate this extraordinary milestone a new collection of '1772 Flannel' cloth, special Fox cloth garments and a revitalised edition of 'Classic Flannel' were launched.
Limited-Edition Trainers
2014
Fox Brothers' worked on a special collaboration project with Nike and released a limited-edition pair of trainers. In turn, this started further ventures with other well-known brands such as Adidas.
The Merchant Fox Launched
2012
The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.
Proudly received The Queen's Award
1966
Fox Brothers' received the prestigious Queens Award, which is presented to British businesses for outstanding achievement in their field. Fox Brothers' later went on to win the award for a second time in 2006 for the marketing of lightweight flannel.
Fox introduce Khaki Dye
1900
The khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.
Over 5,000 Employees
1890
During the height of its output, Fox Brothers' became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.
Tonedale House was Completed
1807
Thomas Fox's plans came to fruition with the completion of Tonedale House. This move saw the Fox family construct a Palladian Villa adjacent to their relocated mill, which was perfectly situated next to the River Tone.
Fox is Formed
1772
As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.
Were Company Trademarked
1680
The very first traces of our woollen business can be traced back to the Elizabethan era. During this time, Thomas Fox's four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.
Since 1772
Steeped in History
Originally established in 1772, Fox Brothers & Co Ltd has produced woollen and worsted fabric for the past three centuries. Officially credited as the original creators of flannel, Fox has a pattern archive dating back to our foundation. We have proudly been producing cloth entirely in England since the 18th century.
Combining traditional practices and techniques with revolutionary technology, to create a fine selection of textiles for the various seasons. Our luxurious cloth is selected by prestigious tailors and contemporary fashion houses, for its premium qualities and strong heritage. It is the quintessential English cloth.
WHERE FOX STYLE HAS TRAVELLED
CARY GRANT
LEGENDARY ENGLISH-AMERICAN ACTOR
GREY CHALK STRIPE
FRED ASTAIRE
ACTOR, CHOREOGRAPHER, DANCER & SINGER
GREY FLANNEL
WINSTON CHURCHILL
FORMER PRIME MINISTER OF THE UNITED KINGDOM
HISTORICAL CHALK STRIPE
Fox, ADDIDAS X SIZE?
SPORTSWEAR COLLABORATION
WEST OF ENGLAND GREY FLANNEL,
OLD ENGLISH BLUE CHALK STRIPE,
& CLASSIC GLEN CHECK
RALPH FIENNES
ACTOR, DIRECTOR & FILM PRODUCER
DIRECTOR'S CHALK STRIPE
ASTON MARTIN
MANUFACTURER OF LUXURY SPORTS CARS
PRINCE OF WALES CHECK
DAISY RIDLEY
ENGLISH ACTRESS
FANCY CHECK
A Brief Timeline
1772
TRACED BACK TO THE REIGN OF QUEEN ELIZABETH I
The origins of our Wellington woollen business are believed to have begun with John Were of Pinksmoor Mill, during the reign of Queen Elizabeth I. In 1772, the young Thomas Fox established a partnership with his Grandfather Thomas Were in his serge (cloth) making company located at Trade Court, South Street, Wellington. Thomas Fox later decided to study languages and the woollen trade abroad, and on his return the company was transformed from a small cottage industry, into one of the most successful family-owned cloth manufacturers. The mill was subsequently operated by the Fox family for the next seven generations.
1787
THOMAS FOX SET UP HIS OWN BANK
Initially established as a way of transferring funds between suppliers and customers, Thomas Fox opened his own bank in 1787. This also became useful for employee wages and savings for workers within the woollen business. The bank later became Fox Fowler & Co. and developed a chain of over 55 branches before being sold to Lloyds Bank in 1922. Fox Fowler & Co was the last British privately owned bank to issue their own bank notes.
1796
A former flour mill at Tonedale
Thomas Fox decided to relocate the business to a larger premises after discovering a former flour mill, which offered more space and was ideally located close to the vital water supply from the River Tone. This allowed the mill to become water and steam powered before the days of gas and electricity. This created a revolutionary change whereby wool could be woven into cloth more efficiently. Additionally, the location at Tonedale was also conveniently situated near the main town of Wellington, Somerset.
1843
Jacquard looms added for increased productivity
As demand grew for finer cloths it became apparent that the mill’s machinery would need to be updated in order to cope with the uptake in cloth production. As a result, Jacquard and Hattersley looms were added by 1843. These were used extensively until the mid-1900's, when they were eventually replaced by Northrop and Sulzer looms.
1873
PROFT SHARING & WORKERS BENEFITS
During this time a scheme was created to offer profit sharing, free medical attendance, illness insurance, and company pensions. These practices were ahead of their time as it would be another forty years when similar methods were set by the former Prime Minister of the United Kingdom, David Lloyd George. These standards led to employees joining textile unions and encouraged the creation of company delegates.
1900
OVER 5,000 FOX EMPLOYEES
Fox Brothers' employed around 5,000 individuals during peak production periods in the early 20th century. An apprentice programme was established to train enthusiastic workers, as well as a large maintenance department, to oversee the operation of the machinery. By this point Fox Brothers also had subsidiary factories at Cullompton, Culmstock, Uffculme, Wiveliscombe, Weston-Super-Mare, and the William Bliss mill at Chipping Norton.
1918
KHAKI DYE INTRODUCED
After producing scarlet serge for the British Army, Fox Brothers' were fundamental in introducing khaki dye. Reportedly the khaki colouration was personally approved by the Prince of Wales and the War Office. During World War I, an astonishing 8,000 miles of khaki cloth were produced, along with 70,000 pairs of puttees each week.
1963
FIRST LORRY DELIVERY
Transport links and communication lines across the UK had advanced significantly by this point. As a result, Fox Brothers invested in their first lorry which would deliver cloth on a weekly basis to London, the Midlands, and Yorkshire. This service ensured fabric could be delivered quickly and at short notice. This period also saw the arrival of the Telex telephone network.
2009
A tale of two friends : The Gentleman & the Business MagnatE
Business magnate and TV personality Deborah Meaden (most commonly known for her appearances as a 'Dragon', on the BBC TV series Dragons' Den) acquired Fox Brothers alongside long-term friend Douglas Cordeaux in 2009. A business partnership more than 15 years in the making, the pair decided to invest in the great British woollen mill following an insightful visit to the long-standing factory. Following that excursion, they instantly 'fell in love' with its historical charm, original manufacturing processes, and the challenge of revitalising a textile manufacturer. Seeking to preserve and restore "the sound of Great Britain making stuff".
2022
PROUDLY CELEBRATING 250 YEARS
Having recently celebrated its 250th anniversary, Fox Brothers continues to craft the finest woollen and worsted fabric in Somerset, England. Officially credited as the original creators of flannel, Fox Brothers is still the standard bearer for this luxuriously milled cloth. In the present day, the firm continues to adapt and brace change, with collections of cloth suitable for all seasons. "If It's Not Fox, It’s Not Flannel."
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