Classic Flannel incorporates rich melange shades in both plain and classic patterns. Worn by generations of Hollywood actors, statesmen and connoisseurs of fine cloth around the world.
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Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, to create the very finest fabrics.
Fox Design Lab
TODAY
To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.
PROUDLY CELEBRATING 250 YEARS
2022
Fox work on a special collaboration project with Nike, to release a limited-edition pair of trainers. This sparks further ventures with other well-known brands.
limited-edition Nike trainers
2014
The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.
The Merchant Fox launched
2012
A prestigious award, presented to British businesses for outstanding achievement. Later going on to win the award for a second time in 2006 for the marketing of lightweight flannel.
proudly received The Queen’s Award
1966
The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.
Fox introduce khaki dye
1900
During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.
Over 5,000 Employees
1890
Thomas Fox’s plans came into fruition with the completion of Tonedale House. A move which saw the Fox family construct a Palladian Villa, adjacent to their relocated mill and perfectly situated next to the river Tone.
Tonedale House was completed
1807
As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.
Fox is formed
1772
The very first traces of our woollen business, can be documented all the way back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.
Were Company Trademarked
1680
