1772 Flannel

Woven from Merino wool and cashmere, the 1772 Flannel collection has been released to celebrate the occasion of Fox Brothers' quarter millennium year. With 250 years of heritage, designs pay tribute to past, present and future style.

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Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, to create the very finest fabrics.

Fox Design Lab

TODAY

To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.

PROUDLY CELEBRATING
250 YEARS

2022

Fox work on a special collaboration project with Nike, to release a limited-edition pair of trainers. This sparks further ventures with other well-known brands.

limited-edition
Nike trainers

2014

The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.

The Merchant Fox launched

2012

A prestigious award, presented to British businesses for outstanding achievement. Later going on to win the award for a second time in 2006 for the marketing of lightweight flannel.

proudly received The Queen’s Award

1966

The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.

Fox introduce
khaki dye

1900

During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.

Over 5,000
Employees

1890

Thomas Fox’s plans came into fruition with the completion of Tonedale House. A move which saw the Fox family construct a Palladian Villa, adjacent to their relocated mill and perfectly situated next to the river Tone.

Tonedale House
was completed

1807

As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.

Fox is formed

1772

The very first traces of our woollen business, can be documented all the way back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.

Were Company
Trademarked

1680